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Blog, Podcasts, Vlogs, and More … What New Media Marketing is All About
New to blogging for business? Experienced business blogger? … no matter what your experience level is, this is a great video that will help expand your New Media marketing horizons. The New Media is more than just “blogs” as the mainstream media and full-time bloggers would have you believe.
Understanding the complete context of blogs to the New Media and off-line marketing is what will give you a tremendous advantage over your competitors. While they trudge along using outdated marketing methods, you can be leap-frogging ahead. The key is learning how blog-powered podcasting, videocasting (Vlogs), iPods, and other consumer generated media are radically transforming the culture of the marketplace.
Your customers and prospects are doing things differently than they were just two years ago. And this video will help give you a small piece of the big picture why. Using interview segments with various leaders in the digital media community the guys at Instant Gratification Entertainment use the 4.5 minute video to give you a quick summary of where the marketplace is moving.
As you can see,there’s much more than just blogs when it comes to New Media Marketing. We’ll be expanding on the topic here at Advanced Business Blogging. And we’ll be tying things together for you so you see how business blogging is at the center of a much bigger (and much more effective) game than you could have ever imagined.
Copyright © RPM Success Group Inc. 2002-2006. All full copyright rights are reserved by RPM Success Group inc. Other bloggers and journalists are allowed to excerpt and link to posts (as is common with bloggers,) as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.
Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.
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John-Paul is a published author and weekly columnist for the Honolulu Star Bulletin. As a Business Coach he helps small business owners market, manage, and sell more with self-influence and persuasion. You can reach J.P. directly via [communicationcommando@gmail.com].
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May 10th, 2006 at 9:38 am
Cool video. Where was this shot?
So here’s a question to ponder (at least I think about it a lot)… now that we’re all about new media and busily thumbing our noses at the old TV-print-radio matrix … what about our personal packaging? Do we still need to be slick and shiny to be credible experts? Or do we just need to be totally real … or real in the not-very-real world of TV ‘reality’ programming?
Suzanne Falter-Barns
www.getknownnowblog.com
May 10th, 2006 at 7:48 pm
I believe the video was shot at a recent conference in LA.
As far as “thumbing our noses” at the old media, I don’t believe you can do that totally (yet.) There are certain branding/positioning situations where the old media is obviously handy. Like Deborah being on the Dream Makeover Hawaii show last year as the performance coach.
That TV show brought us a lot of local exposure. Our magazine articles and weekly newspaper columns do the same (plus it’s always fun talking with the editors when an article is about the New Media vs. the mainstream. It’s amazing how little they really understand about business blogging or any New Media Marketing tools for that matter.:))
As far as “personal packaging,” I don’t think “slick” works with most audiences. And as far as “shiny,” that depends on you definition.
If you can package/brand yourself in a way that is unique, well-put-together, and at the same time true to yourself — that’s still important.
No matter what changes take place in the marketplace, it’s human nature to be drawn to people who are together, confident, and certain of their ability to solve problems. If you’re not true to yourself and work on building a brand off your strengths and unique natural style — then people will rarely buy in to you no matter how slick and shiny a person may be.