Optimizing your business blog to boost your page rank and search engine rankings is much simpler that you think. The foundation is developing legitimate authority content that others find relevant. On the other hand, discovering how Google determines those primary contributors of search ranking are what remain a black box for most business bloggers, owners, and marketers. But here’s something that will help.

Many experts in the search engine optimization and search engine marketing arena believe Google has derived their primary algorithm from a document titled, “Hilltop: A Search Engine based on Expert Documents.”

As someone using business blogs and other New Media to market, this paper will be a great help — both practically and as motivation. You’re on the right track! Here’s just a brief excerpt of why:

“… our technique is a dynamic one and considers connectivity in a graph specifically about the query topic. Hence, it can evaluate relevance of content from the point of view of the community of authors interested in the query topic. Unlike Topic Distillation we enumerate and consider all good experts on the subject and correspondingly all good target pages on the subject. In order to find the most relevant experts we use a custom keyword-based approach, focusing only on the text that best captures the domain of expertise (the document title, section headings and hyperlink anchor-text). Then, in following links, we boost the score of those targets whose qualifying text best matches the query. Thus, by combining content and connectivity analysis, we are both more comprehensive and more precise.”
(Emphasis added.)

The authors Bharat and Mihaila define the roots of optimization for top search engine rankings, and why business blogging, podcasting, and other New Media marketing methods are the key to success. This paper clearly shows why Google has degraded reciprocal links and old school optimization, and embraced New Media and “live” content such as business blogs deliver. It was no mistake.

If you’re serious about optimizing your business blog and getting the most out of your New Media Marketing — read the Hilltop paper. You’ll get a thorough understanding of what Google sees as requirements for top ranking.

Then check out the in-depth review below in the resource section from Atul Gupta at CWD.DK, Implications of Hilltop Algorithm: How will it affect your site ranking? This is a timeless detailed breakdown on the key areas of the Hilltop paper.

The rules of ranking have changed significantly and now favor authority sites. Now’s the time to shift your approach to achieving top search engine rankings and the targeted traffic that brings.

Happy business blog optimization! I’m off to pack for our speaking tour in Australia… (More on that in my next post. If I take any more time tonight I’ll be looking for a new business partner tomorrow AM when I leave for the airport. )

Enjoy!

New Media Marketing Reference Links For This Article:

Hilltop: A Search Engine based on Expert Documents

Implications of Hilltop Algorithm: How will it affect your site ranking?

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John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].