When you’re looking to optimize your business blog for both search engines and humans alike — sharing valuable content that adds value to your target audience is what matters most. And that makes becoming a power searcher (high performance user of search engines) a top back-end priority for blog optimization.

Now while we don’t advocate the parroting of news, tips, or other goings-on across the web for maximum influence — the better your skills as a power searcher are — the better the quality of content you’ll have to build your business blogs posts, business podcasts, videos, etc.

Search Engine Optimization expert Stephan Spencer put together a terrific free ebook that will help you become a Google power user. It’s a completely updated version and contains some of the best tips and techniques for digging deep with Google that I’ve ever seen.

Download your free copy of the Google Power User Handbook here.

One note on the Google services reviewed, Stephan created this ebook prior to Google Trends service coming out. Google Trends is one more terrific service to use in analyzing the entire marketplace, New Media included. We’ve used that tool for lots of great analysis and in gaining significant competitive advantages in innovative marketing strategies.

Enjoy!

New Media Marketing Reference Links For This Article:

Blog Optimization From The Inside Out — The Google Power User Handbook

Trend Analysis for a competitive advantage

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].