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The Basics of Blog Optimization: Understanding Organic Search and Natural Traffic Pull
If you’re a student in the current LIVE Secrets of Marketing with New Media, you know the BLOG 360 system goes wayyyyy beyond the basic business blog. And you know that everything you do with the BLOG 360 system is exponentially multiplied and leveraged with the single click of a button.
But even if you’re starting out marketing with New Media on your own, or if you’re using business blogs to market online there is one blog optimization key you need to remember for both top search engine rankings and high traffic…
Your blog will rank you by the way you write
And that applies whether you’re posting the written word, audio or video podcasts, or even simple images. The search engines will only index what you publish. You must know your niche, know your keywords and publish information that informs your market niche and answers their need.
When your blog comes up in the search results for your keywords, make sure your blog content delivers the solution. When you target your keywords, avoid the fluff and deliver value.
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There are trafffic-generating keyword opportunities hidden within your own content
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Your blog will simply and naturally pull in traffic from many places you hadn’t even thought about. Sometimes there will be (keyword) opportunities that were hidden within your own content all the time. You just didn’t see what the search engines saw until people started searching for a natural search phrase that just happened to be in your content.
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Even without advanced tracking software you can review your server logs and monitor the keyword phrases that are bringing traffic to your business blog. When you see this happening for keyword phrases on a regular basis, it means there is a possible opportunity worth exploring. Blogs have a way of highlighting opportunities for free traffic streams because of how organic indexing works.
You don’t have to work hard at trying to manipulate the process. You simply have to know your target audience, know your keywords, and work at developing great content. As simple as that is, many blogging evangelists and business bloggers forget this fact.
“Content is king” sounds noble, but you’re not playing with New Media and business blogs
You’re marketing with New Media and business blogs!
Leave the esoteric, “free-flowing content crap” to the narrow minded blogging evangelists. And leave the black hat SEO and in-your-face interruption marketing using blogs to the Internet marketing gurus. Your job (if you’re to be successful) in New Media marketing is to find your groove and walk tall in the green area between the two. (Green because of the cash! 
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John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].
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December 23rd, 2006 at 9:16 am
Great advice
“You simply have to know your target audience, know your keywords, and work at developing great content. ”
Amen to that! I find that anything else done to try and manipulate search engine results other than natural methods like this will only hurt you in the long run. Search engines have a responsability to the searchers, not site owners and they constantly improve their search result algorithms to remove results that have sneaked their way there by using “tricks” and they tend to punish or ban sites like these… not a good situation to be in if you’re a site owner relying partly on search engine results for your success.
Keeping in mind what the search engines are trying to acheive which is - return the best possible (most relavent) results that searchers are looking for when they enter a search term helps realize how you should optmize your site / blog… make it the most relavent for your target keywords USING YOUR GREAT ADICE, JP