New Media Marketing Question:

Hi coaches,

Nancy from NYC

New Media Marketing Coaching:

Aloha Nancy,

Happy to hear you enjoyed the teleclass. And glad to hear you signed up for the pre-launch notification on BLOG Interactive 360™.

The term “third-screen” refers to cell phone and iPod screens. It comes from the assumption that the television was the first screen, the computer was the second screen and now the third screen is on mobile devices like iPods and cell phones. The third screen makes the New Media Revolution mobile.

The funny thing is that the third screen concept is new (generally) for those who are over 30-years old. But for people under 25, it’s natural and is really like the second screen.

For most people under 25, TVs are the third or fourth screens. The primary screen is the computer because of the Internet, and then the second screen is mobile. Sure TV is in there, but just like my 8-year old nephew said the last time I visited him “why should I wait for what I want on TV when I can have what I want right away on the web.”

That same weekend I watched him text message a friend and I asked him why he didn’t just call him. Without batting an eye he says to me, “cause it’s a waste of time.”

From the mouths of babes…

Why the third screen is important to business owners

That’s your answer right there as to why business owners need to understand the third screen, and how to use it in their marketing.

While your target audience may not be in the teen or young adult bracket, you need to be aware of these shifts because this and other aspects of the New Media are changing the culture of the entire marketplace. Just like rock n’ roll changed the culture and came from the under 20 crowd, the same thing is happening now with the New Media. Only it’s spreading across generations much faster because it makes sense.

Like my nephew said, in many cases calling someone on your cell phone is a waste of time.

A practical example

Let’s say I just had to let you know I arrived at Ruth Chris Steakhouse for our dinner meeting, and you’re stuck in rush hour traffic. Why should I take the time dial your number, get your voice mail, wait to leave a message, and then leave the message — when instead by hitting the keypad 10 times to send you a text message.

On your end, you’re frustrated being stuck in traffic. You can’t answer the phone when I call because some idiot just cut you off. So after you slow to a crawl again you have to dial in to your voice mail, listen to my message, then delete it and hang up. If I text-messaged you just look at your (third) screen, see my message and know what the call was about.

This is just one scenario looking at the convenience factor. It’s one example of why third screen will gain momentum faster than many other New Media device. Once you add in the fact that you can watch videos, surf the net, and listen to music using your third screen (two of three I was doing while waiting at Ruth Chris) you see it’s a powerful little bugger.

$3,120 net increase with one simple third screen strategy

The business owners who learn to leverage the third screen for marketing and communicating with their prospects and clients will have a big advantage over their competitors. It’s practical and profitable. Just before leaving for our recent speaking engagements on the mainland I coached the owner of the Honolulu spa I get my hair cut at save five man-hours per week by creatively using the third screen. Since their open 52-weeks/year, that’s 260-hours (at $12/hr for staff) or $3,120 dropped right to their bottom line!

Not bad for a tiny little third screen huh!?

Thanks for your question Nancy. Look forward to seeing you in the coaching program for the BLOG Interactive 360™ course!

Enjoy!

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John-Paul is a published author and weekly columnist for the Honolulu Star Bulletin. As a Business Coach and New Media Marketing Consultant he helps small business owners market, manage, and sell more with self-influence and persuasion. You can reach J.P. directly via [communicationcommando@gmail.com].