Those of you who have been following our articles on business blogging or attended any of our business blogging TeleClinics know how we continuously focus on the social networking aspect of business blogs. (You’ll find a few of those articles on the power of social networking combined with blogging here.) The reason we’re so adamant about this being your main focus is because we know when you fully engage the social networking (or “Word of Mouth Marketing“) power of business blogs, you’ll always gain the longest lasting results possible with both people and search engines.

Well in the vein of Word or Mouth Marketing, social bookmarking is another leverage point for you to use in maximizing ther impact of your business blog. Social bookmarking is a wide ranging topic but one that’s well worth your time learning about if you want to be a business blogger who gets exponential results with every post you make.

I recently came across one of the best reviews of social bookmarking I’ve ever seen and have been meaning to post about it for a while now. (Wayyyy busy on some new product development. :))

Anyway… this free report on social bookmarking is the most totally comprehensive overview and education you can find.

Why you need to understand social bookmarking as a business blogger, even if you don’t use it!

The authors of this report say it best when they state the reason for such an extensive exploration of (and education in) social bookmarking:

… as long as those hyperlinks (or let’s call them plain old links) are managed, tagged, commented upon, and published onto the Web, they represent a user’s own personal library placed on public record, which – when aggregated with other personal libraries – allows for rich, social networking opportunities.

Why spill any ink (digital or not) in rewriting what someone else has already written about instead of just pointing at the original story and adding the merest of titles, descriptions and tags for future reference? More importantly, why not make these personal ‘link playlists’ available to oneself and to others from whatever browser or computer one happens to be using at the time?

Recognizing that this means links to your business blog, articles, or website can have a nearly limitless life and exponential international reach through social networks and social bookmarking sites — don’t you think that’s a good reason to at least understand how they work? (I ask rhetorically :))

The more you can understand how these social tools work, the more prepared you’ll be to use them pro actively.

• At the very least, you’ll understand the power they hold in both a positive and potentially negative impact on your business.
• With an understanding of the technology you can monitor what your competitors are doing, and get involved if you see them establishing themselves as a primary source of expertise in your industry or niche.
• Social bookmarking is also an excellent Socratic business growth tool because you can monitor what your target market is looking at, and looking for

This social bookmarking report is nearly 30 pages when printed and covers the following topics:

- Introduction to social bookmarking
- A good look at the architecture of collaborative networks
- A very detailed look at tagging (how it works, how to do it, why you should consider it)
- How social networks are “glued” together
- Some detailed examples (using academia as the sample) of how it works together
- Lots of good reference sources for social networking and social bookmarking services

Although this report does relate a lot of the information on social bookmarking (and by extension, social networking) to the academic world, it’s still a tremendous resource for busy business owners.

You can choose to not use social bookmarking yourself or choose not to engage in social networking communities. That’s fine, we all only have 24-hours in each day. But to remain ignorant of these tools and the power they hold in the hands of the consumer is to set yourself up for trouble down the road.

Do yourself a favor. Take some time and read this report on social bookmarking now.

John-Paul Micek
The Click-and-Mortar Business Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com

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