In a continuation of our review of three simple strategies for using RSS in your marketing inside and outside of your business blog, here’s strategy #2 and #3 with two more “money making RSS marketing ideas” to go with them. (Part 1 here)

Extend your existing advertising and branding efforts with RSS

Subscribers who regularly review headlines in your business blog are more likely to keep your brand top of mind, even if they’re only perusing those headlines once per week. Remember that intentional branding requires you carefully craft the way your RSS feeds are written.

And when it comes to literal advertising, you can wrap those into an RSS reader or buy advertising on RSS feeds using a service such as Pheedo.

Money making RSS marketing idea#2: Make your marketing and branding engaging. Use a mix of video, audio, and static content — then use links everywhere you can think of to encourage users to view it and interact with you.

Distribute internal team communications, client specific content, and press releases using RSS

When properly systemized RSS feeds allow you to painlessly keep your internal employee team well informed. These type of internal applications of RSS make you money by dropping dollars right to the bottom line. (Always the sweetest type of profit increase, because it’s a cost savings too!)

And when it comes to delivering “premium content” (for a fee) to audiences, you can make sure ONLY people who have paid for the content will recieve it. With recent advancements in “subscriber only” RSS feeds, you can rest assured that both your internal/private content and your premium content will stay that way. You get all the instant delivery benefits of RSS Feeds along with enhanced security.

Money making RSS marketing idea#2: Make sure your premium content RSS feeds are short and informative. This will ensure recipients read them through.

If you have your business blog up and running, make sure you’re fully leveraging the technology to maximize it’s impact on your marketing. Once you’ve discovered the proven methods for unleashing the full marketing power of business blogs, RSS, and podcasting — you’ll see why we so strongly recommend these channels as permenat parts of your overall business marketing strategy.

No matter what stage your business blogging effectiveness is, remember that a written business blogging strategy and regular content schedule is critical for successful implementation.

John-Paul Micek is a contributing partner in the only multi-media course that truly coaches business owners how to integrate business blogging for more traffic, more clients, and more profits — Marketing With Business Blogs.

He’s a published author and weekly columnist for the business section of the Honoulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club™.


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