When it comes to business blogging and it’s uses for marketing, business owners are just starting to catch on. Here at Advanced Business Blogging we’ve revealed a number of strategies and covered the obvious benefits of business blogging including relationship building with your prospects, increasing the dialog with clients, and the resulting boosts in search engine ranking when your business blogging strategy is properly executed.

But if you just stop there, you’ll be short-changing yourself as most business owners do who blindly jump into blogging. The technology has virtually limitless applications, and RSS feeds (the underlying power of blogs) is where a wealth of marketing benefits lie.

Unless you’ve completed the Marketing With Business Blogs multi-media coaching course (or something just as powerful,) you may be unaware of the significant marketing impact RSS feeds themselves can bring to your business. But when you learn to leverage both your business blog and RSS feeds (inside and outside your blogs,) you’ll unleash the true marketing power of business blogs and RSS that most owners simply get hyped up about.

In the next couple of posts I’ll share three simple strategies for using RSS in your marketing, and three money making RSS marketing ideas — just to get you thinking.

For today, here’s strategy #1…

Use RSS feeds to increase e-commerce.

With the category capabilities within business blogs, and the customizable RSS feeds independent of your blogs you can easily target product informational feeds to meet customer needs and interests. By following many of the same principles that make e-mail marketing effective (making sure that presentation, promotions, and timing are relevant,) you can fully leverage the existing offerings on your site.

Money making RSS marketing idea #1: To keep RSS subscribers and encourage new ones to sign up, you can develop special RSS-only promotions.

In part two of this article I’ll share two more strategies and two more money making RSS marketing ideas.

Enjoy!

John-Paul Micek is a contributing partner in the only multi-media course that truly coaches business owners how to integrate business blogging for more traffic, more clients, and more profits — Marketing With Business Blogs.

He’s a published author and weekly columnist for the business section of the Honoulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club™.


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