Blogging is finally capturing the attention of more and more business owners mainly because of its marketing and search engine optimization potential. But the owners and entrepreneurs who think these are the only applications of business blogging are cutting themselves short.

Blogs have dozens upon dozens of immediate applications for small and large businesses alike. As with any new technology, the real benefits only become apparent when you step away from all the hype and begin to align the technology with the needs, wants, and desires of the people who can use it.

Business blogging is no different. It needs to be viewed as a tool that can be matched with your current operations and client communication channels for maximum leverage in all your business development efforts.

So why are blogs such a powerful online ally for small business owners?

Although there are a number of combined factors that make your blog a powerful online ally, here is what I consider to be the top seven.

• Instant on-demand, online publishing.
• The ability to easily make entire blogs (or individual posts) private/password protected.
• The ease with which the technology can be used. (Only basic technical knowledge is required for the operation and maintenance of blogs. If you can use a word processing program and surf the net, you can use a blog.)
• Automated syndication of content to all subscribers
• Bypassing of all email delivery and Spam filters
• Low cost of operation. (Your “hosting” and your “posting” are your only costs.)
• With the right business blog strategy, you get high impact benefits with both human visitors and search engine spiders.

As a 21st century entrepreneur, these seven factors may have already piqued your interest in business blogging. But I’d like to help you take this even further by giving you some real-world, practical applications for business blogs in your company.

In this series of short articles we’re going to look at 21 examples of how you can use a business blog to create high impact results for yourself and your company.

First we’ll look at 13 examples for the external use of blogs. Then we’ll delve into eight more examples for the internal applications of blogs.

In both cases, these practical examples will help make the useful application of business blogs easier for you to digest and apply.

Stay tuned for a new application idea every day for the next 21-days!

John-Paul Micek
Click-and-Mortar Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com

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