First off… Happy New Years to you and yours! Deb and I wish you a healthy, wealthy and life-changing 2007!

Marketing online with New Media tools like blogs, podcasts, and social networks is really powerful for conversion and list-building. But “old media” is still effective for attracting surging streams of quality leads and qualified traffic to your site.

Radio is one of those “old media” tools that really does the trick. And we’ve got a New Year’s gift to help you harness the power of radio to boost your New Media Marketing results.

Start to combine the list-building and conversion power of New Media Marketing with the mass attraction power of "old media" — for FREE! Here’s how…

Our good friend and media coach Wayne Kelly wants to give you his $24 eBook “Insider Secrets to Radio Interviews” for FREE! Wayne is a Top 40 Radio DJ. He and his partner in crime (Jane) host Canada’s leading morning drive time show.

Wayne’s got a lifetime of experience and connections all across North America.He’s interviewed celebrities from Dr. Phil McGraw, Robert Allen, Mark Victor Hansen, Lionel Richie, Richard Simmons, Survivor & American Idol contestants and the list goes on.

He has a HUGE heart, and is passionate about helping Business Owners, authors, professionals, and niche specialists get free radio or print publicity. And he is practical in helping you boost your credibility, expert-status, and profits.

The reason Wayne is offering this eBook for free is because he gets pitched all day long by people who have no idea how badly they’re blowing it for themselves when trying to get media and publicity. And because of that these business owners, authors, and specialists are losing out on the magnetic power of radio.

“Insider Secrets to Radio Interviews” is your first step in becoming (more…)

1. New Media powerhouses like MySpace, iTunes, and YouTube are attracting hundreds of millions of loyal members.

1. New Media channels such as blogs, podcasts, and social networks are disrupting entrenched power structures that have been in existence for centuries.

1. But most importantly — New Media is changing the way people live their lives. And because of that fact, the rules of how you effectively reach and win over cheering crowds of new customers have been radically redefined.

Wouldn’t it be nice to know how to put the power of New Media Marketing to work for you?

Now you can learn the secrets for free.

If you’re a student in the current LIVE Secrets of Marketing with New Media, you know the BLOG 360 system goes wayyyyy beyond the basic business blog. And you know that everything you do with the BLOG 360 system is exponentially multiplied and leveraged with the single click of a button.

But even if you’re starting out marketing with New Media on your own, or if you’re using business blogs to market online there is one blog optimization key you need to remember for both top search engine rankings and high traffic…

Your blog will rank you by the way you write

And that applies whether you’re posting the written word, audio or video podcasts, or even simple images. The search engines will only index what you publish. You must know your niche, know your keywords and publish information that informs your market niche and answers their need.

When your blog comes up in the search results for your keywords, make sure your blog content delivers the solution. When you target your keywords, avoid the fluff and deliver value.

Even without advanced tracking software you can review your server logs and monitor the keyword phrases that are bringing traffic to your business blog. When you see this happening for keyword phrases on a regular basis, it means there is a possible opportunity worth exploring. Blogs have a way of highlighting opportunities for free traffic streams because of how organic indexing works.

You don’t have to work hard at trying to manipulate the process. You simply have to know your target audience, know your keywords, and work at developing great content. As simple as that is, many blogging evangelists and business bloggers forget this fact.

“Content is king” sounds noble, but you’re not playing with New Media and business blogs

You’re marketing with New Media and business blogs!

Leave the esoteric, “free-flowing content crap” to the narrow minded blogging evangelists. And leave the black hat SEO and in-your-face interruption marketing using blogs to the Internet marketing gurus. Your job (if you’re to be successful) in New Media marketing is to find your groove and walk tall in the green area between the two. (Green because of the cash! )

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].

Marketing with New Media tools like business blogs, podcasts, and social networks often means using multimedia files that can get quite large. Sure you could store them all on your own local hard drive. But that would also mean uploading them to a hosting server to use in your online marketing. Well, there are some very reasonable alternatives that can make your life easier.

Here are a couple services that make sharing large files used in your New Media Marketing simple:

MediaMax.com

This company is my favorite as they really kick it up a notch with 25GB free storage and a multitude of files sharing and privacy options. My favorite benefit from MediaMax is their free backup service. With all the New Media Marketing files we have for our business blogs along with audio and video podcasts, this is a HUGE money saver. (We knocked our off-site backup service bill down almost $300/month using MediaMax.)

At $30/month for 1000GB, if all you ever use MediaMax for is off-site backup and storage, it’s well worth the money.

MyFabrik.com

Although it’s focused more on personal users, this service makes file sharing drop dead easy. It will automatically generate links for you to put into your business blog, social networking sites, or even send via email. it’s .49 cents per GB after the first GB free.

Cachefly.com

Hitting it big with a podcast based on your BLOG 360 or other business blog is awesome. But that popularity comes with a price — big bandwidth usage. As your bandwidth usage and download speeds under heavy load become more of a concern (not a bad place to be in at all,) then Cachefly is where you want your audio and video podcast files.

Storage is more costly here, but download speeds even under massive load are blazing fast. This is the choice for hosting your active podcasts when your deliverabilty begins to suffer with more storage focused alternatives.

New Media Marketing Reference Links For This Article:

MediaMax.com
MyFabrik.com
Cachefly.com

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Our new book Secrets of Online Persuasion has been released by our publisher and is in stores. There was a little snafu on the release date (ok, a big one,) but we’re happy to announce that it’s out and flying into people’s hands.

In this book on New Media Marketing and online persuasion we reveal more than 77 Internet and persuasion secrets that expose how you can win the hearts, minds, and pocketbooks of thousands using New Media!

Online persuasion and New Media Marketing Secrets like:

* What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever

* How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns

* Why your business blog (not mass marketing or a regular old web site) must be at the center of your marketing strategy using New Media tools

* How New Media consumers think, communicate, and buy… and how you can connect with them on their terms

* Discover where your target audience is already gathered in clans, bands, and tribes

* Learn how to win the trust of your target audience, and captivate their attention with online persuasion

* Six key tools you must have when launching your own successful New Media Marketing Strategy

* And 70 more secret online persuasion strategies that draw hundreds and thousands of highly qualified people to your business, non-profit organization, or political campaign

Whether you’re an experienced Internet marketer, or completely new to marketing your business online — this book reveals the secrets to creating a cheering crowd of raving fans. The strategies exposed have proven to work equally well whether you’re marketing to people around the corner or around the world!

First in a long line up of rave reviews of the Secrets of Marketing With New Media course where you learn how to wins the hearts, minds, and pocketbooks of thousands using blogs, podcasts, and other New Media tools.

This one is from an Ex-Google researcher (of 4-1/2 years) and Ad-Words Internet marketing expert Simon Leung.

Internet marketing is not what you think it is. And New Media Marketing is exposing that more and more each day. Sure you could still make a big hit marketing what basically amounts to get rich quick dream to a bunch of lazy “dee-de-dees.” Yes, you can make serious money marketing online (your own business or others,) but it’s not going to be done the way it was even as recently as six months ago.

And if you want to sell to anyone with reasonable intelligence or affluence — you immediately need a different approach than the latest designer drug that the typical internet marketer is pushing on the virtual street corner.

Face the facts people… the Internet is NOT a business!

The Internet is a communication channel by which you can market. Real businesses that have marketing online at their core, like UnderScore and Agora, understand that fact and live it. The typical internet marketer on the other hand doesn’t own a business. They own a gambling habit! What else would you call an existence where you move from one launch (”table”) to the next looking for your next big win (”fix”)?

Building a sustainable business (one that runs profitably without you for a month or more at a time) and creating real wealth (net worth and passive cash flow, not launch day winnings that are split 50 times till Sunday) requires serving people’s needs — not figuring out “how can we fool em’ again.” It’s like Zig Ziglar says; “if you help enough other people get what they want, you’ll get everything you want.”

If you own a real business, or if you’re new to marketing online, this may seem like common sense. But if you’ve been looking for a better way to market your online or off-line business using the internet you know how patently insane the internet marketing industry has become.

Look, let me put it bluntly…

The internet marketing crowd has become completely incestuous

Many “Internet marketing experts” prove this out, climbing into bed with their own kind in two ways:

• 1. They’re marketing to wanna-be marketers, selling the dream of raking in windfalls of cash while they sleep. Most people who fall prey to their wily ways are working day jobs they’d chew off their left arm to escape. So when a seemingly easy way to make money online comes along wrapped in a nice package, they’re hooked. They move from one marketing product to the next, desperately looking for the high they need to escape the reality of their daily life.
• 2. Internet marketers cross promote to death. If you’re on the email list of almost any internet marketer, you know how it goes. This guru promotes that guru’s product, and that guru promotes the next guru’s product, and round and round we go.

There’s nothing wrong with helping people in your own industry or niche if you’ve made it big. And there’s nothing wrong with cross promotions with partners. But making those the two cornerstones of your “business” with an attitude that there is an endless flow of “fresh eyes” is downright offensive — an New Media is making this more obvious every day.

We’ve heard it from hundreds of business people over the last two months from Arizona to Australia. The lack of respect shown to people who want to learn how to market online is abominable. And the smart gurus at the top know it too. They’re making big changes to the structure of their businesses and the level of respects they show to their subscribers.

Sadly, most internet marketers are still on board partying the night away on board the Titanic while the ship takes on water.

Respect your target audience, reap the rewards!

Nothing is more secure when marketing — online or offline — than to service and respect your target audience. That takes content creation, it takes education, and it takes some sweat (gasp!!) to get it done.

The Titanic (representing the “quick hit” make money in your underwear dream hyped by gurus) is sinking. And in 2007 you’re if you’re smart about learning how to market with New Media you’ll have a better than equal shot getting not just into the lifeboats. But getting onto the ship of online persuasion sailing off into the sunset.

Internet marketing as most people think of it is a sinking ship. But marketing using the internet is NOT drowning. New Media is transforming the marketplace and making it more interactive, engaging, and more importantly — focused on people.

That means that the tricks and tactics used in the past will need to be replaced by a thorough understanding of human psychology and honest appreciation of your target audience not as an unthinking herd — but as tribes that need to be won over.

And that means opportunity for the men and women willing to take the time to learn how to persuade online.

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Developing and maintaining an effective New media Marketing strategy and marketing by blogging for business, using video, social networks, podcasts, etc. — then following societal trends is critical. Doing this on your own observing as a strategic thinker is important. But so is monitoring long-term and short-term research studies (they do a lot of work for you. )

A research study that’s been going on for six years now is “Surveying the Digital Future” from USC Annenberg School. This long-term study uses an absolutely unique data base that completely captures broadband at home, the wireless Internet, on-line media, user-generated content and, now, social networking.

Here are some of the highlights that will be of interest to anyone blogging for business or otherwise marketing with New Media:

- 56.6% of online community members login once per day
- 70.4% of online community members interact with other members when they’re online
- 77.6% of Americans 12 and older go online
- 68.1% use the Internet at home
- More than half of US Internet users are on broadband connections (expect that number to continue to climb rapidly as New Media channels like YouTube continue to grow in popularity.
- 65.8% consider the Internet to be very important or extremely important source of information

One of the most important trends is the fact that for the first time since inception of internet more women are going online than men. That means that just as is true in off-line marketing — influencing women is essential for business success.

Grab the full report and improve your New Media marketing strategy.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,100 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].