Last Thursday’s FREE business blogging TeleClass hosted by the Business Owner’s Journal and powered by the Business Owners Coaching Club was a BIG hit. On Thursday the 22nd we shared part 1 of the business podcast coaching session .

Now, today we have part 2 courtesy of the Business Owner’s Blog — posted here for your convenience.

Whether you’re new to business blogging or you’re blogging for your business with little results — this two-part podcast for business owners will reveal the core secrets to the successful integration of business blogging, business podcasts, and RSS into your overall marketing strategy.

With what you’ll learn in this two-part podcast you’ll have a huge jump-start on your competitors. And you’ll have a decided advantage over the vast majority of business bloggers struggling to get it right on their own.

Don’t miss out!

Listen to PART 2 of Boosting Business With Business Blogs on your MP3 player or desktop via the MP3 enclosure (a true business podcast.)

Or if you’re new to business blogging and business podcasting — listen online using the easy to operate buttons below.

Are you a business owner or a professional who would like to have everything at your disposal to start reaping the rewards of effective business blogging in a matter of weeks - instead of stumbling through hundreds of hours and thousands of dollars in needless trial-and-error?

Then no matter what your experience level of business blogging — Marketing With Business Blogs is the competitive advantage you need. Check out the limited special that’s now being offered.

Just click on the manual below…

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

Play Now:

 Standard Podcast: Play Now | Play in Popup | Download

Today’s FREE business blogging TeleClass hosted by the Business Owner’s Journal and powered by the Business Owners Coaching Club was a hit. Whether you’re new to business blogging or you’re blogging for your business with little results — this two-part podcast for business owners will reveal the core secrets to the successful integration of business blogging, business podcasts, and RSS into your overall marketing strategy.

With what you’ll learn in this two-part podcast you’ll have a huge jump-start on your competitors. And you’ll have a decided advantage over the vast majority of business bloggers struggling to get it right on their own.

Don’t miss out!

Listen to part 1 of Boosting Business With Business Blogs on your MP3 player or desktop via the MP3 enclosure (a true business podcast.)

Or if you’re new to business blogging and business podcasting — listen online using the easy to operate buttons below.

Are you a business owner or a professional who would like to have everything at your disposal to start reaping the rewards of effective business blogging in a matter of weeks - instead of stumbling through hundreds of hours and thousands of dollars in needless trial-and-error?

Then no matter what your experience level of business blogging — Marketing With Business Blogs is the competitive advantage you need. Check out the limited special that’s now being offered.

Just click on the manual below…

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

Play Now:

 Standard Podcast: Play Now | Play in Popup | Download

RE: “How to Increase Traffic, Build Trust, and Win More Clients with Your Business Blog” ~ Thursday, Sept. 22nd.

If you’re in a hurry, click this link for details and limited FREE registration: Business Blogging TeleClass

Have you started using business blogs, podcasts, and RSS to boost your business growth yet? Everyone is talking about blogging, but very few business owners are taking advantage of it the way it should be utilized for maximum profits.

Maybe you’re still sitting on the sidelines, leery to take the first step because you’re not sure what business blogging can do to enhance your marketing. Or maybe you jumped right in and started blogging for your business, but you haven’t seen any results yet.

Well, Deborah and I have some good news for you.

I can tell you from our own experience, and the results dozens of our clients have gotten — there’s no denying the positive impact that business blogging can have in boosting your traffic and winning more clients.

For example, by using business blogs, we took BusinessOwnersCoachingClub.com from sub-100 ranking in Google to consistent top 10 rankings in just 45-days for our top five keywords! And that’s just one small part of the benefits that come from business blogging.

But (and this is a BIG but)… if your business blogging is not done correctly, you’re going to end up with nothing to show after months of hard work except a lot of wasted time. And if you rely on the books, ebooks, or courses on “blogging basics” available out there — you’re not going to be much better off.

The bottom line is, a ten year old can set up a blog in less than 15-minutes. It’s not the “technical” side of blogging that makes the difference between success and failure. It’s the mindset you start out with and the strategies you build on that will determine how effective your business blogging, podcasting, and use of RSS is in attracting prospects and gaining new clients.

So Here’s The Good News

In this Thursday’s upcoming 70-minute live Teleclass we’ll lift the veil of confusion and cut through all the hype to reveal the often mis-understood power of business blogging, podcasts, and RSS.

Click this link for details & limited FREE registration: Business Blogging TeleClass

With what you’ll learn in this 70-minute live call you’ll have a huge jump-start on your competitors. And you’ll have a decided advantage over the vast majority of business bloggers struggling to get it right on their own.

Don’t miss out! To register and grab one of the 87 seats remaining, just go to: Business Blogging TeleClass

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

Tags: business blogging teleclass, business blogging

Yesterday I wrote a thorough review of Google’s new blog specific search engine (http://blogsearch.google.com) and discussed it’s long-term impact on your marketing. I mentioned the impact this would have on the marketplace, but I didn’t have the room to expand on that.

Here’s why — if you’re a business owner serious about marketing with business blogs, podcasts, and RSS (and making them a permanent arm of your marketing plan) — you MUST appreciate the underlying market shift that this event shines a big fat spotlight on.

The launch of Google’s blog specific search engine is a long-anticipated development that’s expected to help propel blogging into the cultural mainstream. Over the past year or two blogs have gained more and more press. Initially noted for the ease at the average person with little/no technical knowledge could share opinions and information, the blogosphere now wields substantial power in the online world.

This is the same power that is allowing the blogosphere to break news before mainstream media. It’s the power that has allowed bloggers (highly educated people) to hold the mainstream media in check with something they sometimes conveniently forget — the facts. And it’s the same power small business owners can put to use in their marketing and relationship building with consumers.

Business blogging has now turned into a powerful marketing arm of small and large businesses alike. And podcasting along and RSS are not far behind in their ability to multiply your marketing efforts.

What we’ve been saying for over a year now here and on the Business Owner’s Blog is now just coming into reality. Business blogging allows the average small business owner to compete in the marketplace of the new millennium with corporate players on a level playing field. Mainly because business blogging allows marketers to put word-of-mouth on multi-media steroids.

There are a number of other indicators reinforcing what I’m laying out here, not the least of which is the documented growth and adoption curve proved out in every major technological and market advancement.

The five stages of market adoption

On the graph below you see the five stages of adoption and the related growth of a market related to that technology. It starts with the Innovators, moving to the Visionaries, then the Early Majority and Late Majority, and finally the Laggards. You can see how blogging is positioned to take off in the next 6-months or so, with podcasting and a full acceptance/integration of RSS into the daily lives of consumer not far behind.

As a proactive business owner interested in maximizing your marketing, you can’t afford to wait much longer.

You’re either going to make it easy on yourself and learn how to communicate with your target audience, market effectively with business blogs — or you’re going to be spending a lot of time, money, and effort trying to catch up to your competitors.

A few weeks ago Duncan Riley did an excellent job of analyzing the technology curve shown here in vivid and explanatory article over at Blog Herald. As Duncan lays out clearly in some cleverly crafted language — blogging is leaving the hands of “geeks” and “extroverts” (those who have a strong need to be heard) — and is now moving into mainstream.

And more recently respected business blogging expert Paul Chaney stated on his blog that the reason he was given for a Blogging For Dummies book not being released sooner was that it would be ahead of it’s time. Well that time has come. Paul states on his blog:

Wiley has now published Blogging for Dummies, authored by Brad Hill.

It was bound to happen. In fact, almost a year ago I asked Wiley why they had not done a blogging dummies book and was told it didn’t have enough audience appeal at that time. Now, it does.

Just two more examples to show that the marketplace is shifting and blogging is reaching more into the mainstream.

That means three important changes are going to take place in the next 6-9 months.

1. More “average” consumers will understand and be using blogs — to communicate, to get educated about options, and to find information.

2. More and more people will be searching specifically within the blogosphere for the most up to date info.

3. The mindset of the market will begin to shift once the first two changes get rolling. And that mindset shift will mean the average consumer will be looking for information, education, or exposure to your personality that you provide on YOUR business blog. And if it’s not there, your competitor who knows how to wield the full communication and marketing power of business blogs, podcasts, and RSS will hold a BIG advantage over you.

Business blogging is not a replacement for any other arm of your marketing plan. It’s only an extension and modification of those arms (as bionic as it may be.) Developing a solid business blogging strategy is quickly becoming less of a choice and more a requirement. Start generating some ideas for incorporating business blogging into your overall marketing strategy with the FREE e book “21 Ways To Boost Your Business With Business Blogs” which you can download from the upper left column of this blog.

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

A new Google Inc. blog specific search engine sifts through the Internet’s millions of frequently updated business blogs (personal blogs too :)) with astounding speed and accuracy. Google rolled out the beta version of its blog search engine on Wednesday 9/14/05 and it seems to be all you would expect from the world’s leading search engine.

A quick search using the term “marketing with business blogs” (what else would I try first?) at http://blogsearch.google.com turned up 4 entries — all blogs, and all directly related to the search term. Over at Google’s regular engine I got 155 entries, a mix of blogs and regular sites, many of which were directly related to our multi-media coaching course. And using http://technorati.com I got 59 results, again most of which directly related to the course or referring back to AdvancedBusinessBlogging.com.

What happened when I went to an open search (without parenthesis) on a more general term was even more insightful. I used the semi-generic term business blogging was pleased to find that AdvancedBusinessBlogging.com appeared in Google’s new “Related Blogs” listing at the top of search engine results.

(For a full-size screen shot, left click on the image above and it’ll open in a new window.)

That’s like a top priced Pay Per Click listing using Google Ad-words in their regular search engine! Plus — as you can see, we even had a link through to AdvancedBusinessBlogging.com AND MarketingWithBusinessBlogs.com at #8, thanks to a mention about us in the blog for the public relations firm Burson-Marstellar on their e-fluentials blog.

The same open search in Google’s main engine turned up a massive mish-mosh of 42,600,000 results. And in Technorati, the results were just as much a time-waster with 67,427 results only loosely related to the search term business blogging. And the results were provided in a non-user friendly chronological order starting with the most recent posts.

(Business coach’s note: I don’t know about you, but when I’m looking for info on the web — I’m most concerned with the relevance of the results — not the most recently published. This is the main reason I only use Technorati when searching for breaking news being published on blogs in situations such as with hurricane Katrina where the lack of balanced coverage by mainstream media is a concern. But enough on that for now, I won’t go on that rant… for now. :))

The bottom line:

1. Compared with Google’s main engine, blogsearch.google.com did a much better job of locating blog related mentions of the Marketing With Business Blogs multi-media course.

2. Google’s main engine (the undisputed digger of hidden relevancy) added more relevant links for the more specific search phrase Marketing With Business Blogs. But with the more general term business blogging Google provided an overwhelming mass of non-related content that most searchers would feel was impossible to wade through.

3. Technorati did a good job of finding the specific term “Marketing With Business Blogs” within blogs. But on all other counts, Technorati failed to live up to the accuracy of the new Marketing With Business Blogs multi-media course, especially with more common (less specific) keyword searches.

Over the coming days and months I’m sure Technorati and the other search engines will vow to add more features to their search engines with Google in the game. But busy business owners (and overwhelmed consumers) will go with what they find the easiest to use and yields the most relevant results. The Google brand with trust, familiarity, and user experience definitely holds a decided advantage with the average consumer.

A final note on business blogging and Marketing With Business Blogs

We’ve been preaching the benefits of starting and maintaining a business blog with our business coaching clients in the Business Owner’s Coaching Club and business owners in general with the Marketing With Business Blogs multi-media course. But now the benefits of taking action are becoming crystal clear for proactive business owners to see.

A new world of information is about to break wide open for mainstream society. http://blogsearch.google.com is going to launch blogging into mainstream society, that is undeniable. The only question that remains unanswered is — what are you doing to take maximum the marketing advantage this movement presents?

Early adopters of business blogging are already reaping rewards. Don’t miss this next wave of growth where the masses shift the whole market up the growth curve. If you decide to start on your own — there are plenty of tips, strategies, and free advice to get you started on this blog (including the FREE e book “21 Ways To Boost Your Business With Business Blogs” which you can download from the upper left column of this blog.)

And if you want to get a decided marketing advantage in the marketplace and beat your competitors to the top of your niche — then you should strongly consider the Marketing With Business Blogs multi-media course. With a 100% success rate and rave reviews from happy business owners, you can’t go wrong!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

Blog For Relief Update 09/06/05:

The weekend’s Blog for Relief fundraiser effort is officially over. With over $1.25 M in donations logged, it was a great success! Here at the Business Owner’s Blog we had $600 more donated by business owners and members of BusinessOwnersCoachingClub.com, even though it was a holiday weekend. With our matching donation to of $600 that makes the total for the weekend $1,200.

The grand total of donations from readers of the Business Owner’s Blog was $13,700 including our Business Blog For Relief Day $1,000 Challenge on September 1. THANK YOU all you business owners who took action quickly and donated.

Check out the full details over at the Business Owners Blog.

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

September 1, 2005 bloggers of all types and stripes joined together to participate in Blog for Relief Day. This was one 24-hour period where the purpose was to catalyze an outpouring of donations for relief of victims of hurricane Katrina.

The idea was initially floated by Hugh Hewitt on his blog Sept. 30. Glenn Reynolds from instapundit.com was quick to pick up the idea and suggest September 1 as the day. N.Z. Bear over at truthlaidbear.com quickly jumped into action and built a special area of his site for bloggers the post what they were donating, to whom, and how much.

As word quickly spread throughout the blogosphere, Deborah and I decided to get creative and try to catalyze some action from our business coaching clients and business owners who read our blogs. So we issued $1000 matching challenge on biz-ownersblog.com on the afternoon of the 31st.

We had hoped to get at least $1000 in donations that we could match — but what happened in less than 24 hours blew us away. Including our matching funds we received proof of over $12,500 in donations by 11:59 p.m. September 1.

The total tracked over at truthlaidbear.com was approaching $350,000 at that same time. And with momentum just starting to build, Blog For Relief Day has now turned into Blog for Relief Weekend (Sept 3 – Sept. 5.) The goal is to get international bloggers and corporations to participate to multiply those donations exponentially.

This is how the blogosphere works.

Fast, fluid, viral, and completely in control of the citizens in the marketplace. Bloggers not only keep the mainstream media in check, uncover facts others ignore, and inform readers in real-time. They also act as a cohesive whole to quickly transform digital communication into tangible support for people in need.

In the midst of chaos and calamity being shown on cable news, there’s an untold story going on. A story that consumers of mainstream media still aren’t aware of. It’s a story of Americans helping Americans in a time of need. It’s the story of people taking action, not just talking about affixing blame.

With no direction, no government assistance, and no political leadership blogs like Slidell Hurricane Damage Blog and Metro-Blogging New Orleans sprang into action using digital word-of-mouth to hit the ground at the same time the first rescue started taking place.

Small, local organizations who can act quickly and decisively are getting support so they can reach their full potential and help people immediately. Churches like Canal Street Presbyterian Church right smack in the middle of the city of New Orleans. And organizations like Soldiers Angels which started a special effort to help the families of Louisiana National Guard who are deployed in Iraq.

The new world were word-of-mouth is put on multimedia steroids is here. Climb on board to help, step aside, or prepared to get bowled over.

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.