I saved this law for last in the 12 Laws of Marketing with Business Blogs series because it reinforces and binds all the other laws together. It appears simple on the surface, but as Sun Tzu’s timeless classic “The Art of War” and John Nash’s Game Theory Equilibrium proved — simplicity is what generates meaningful action. That’s why this 12th law is so important to your marketing success.

Law #12. A slight edge from incremental improvements is all it takes to exponentially increase your profits

Many clients who join the Marketing with Business Blogs course or any of our other business coaching programs are often under a misconception. These business owners think they need to overhaul their entire business to produce big gains. In most cases the plain truth is that’s not necessary.

The fact is — all you need to outperform your previous efforts (and your competition,) is a slight edge. And that slight edge is easy to gain with small, incremental improvements.

I’ve seen explosive improvements come from something as simple as changing a headline on a blog post or sales letter. The copy, design, and medium of delivery remained exactly the same – but the piece pulled three, six or even eight times the previous way.

Or take the example of how slight changes in the way a new employee team member is hired and managed can mean a ramp up in excess of 90% maximum task efficiency in 60 days instead of six months.

On rare occasions, a major revamp will be called for. But more often than not, all it takes to see massive improvements is small, almost unperceivable changes. And better yet — you can do it safely, with very little effort, and almost no additional expense thanks to a reliable governing dynamic of business.

The Governing Dynamics Of Compounded Business Growth

Just as John Nash’s Nobel prize-winning Game Theory Equilibrium revolutionized economics, science, and politics, the Governing Dynamics Of Compounded Business Growth can revolutionize your approach to business growth. It states that small, prioritized improvements consistently carried out over a period of months or years will grow your business exponentially to astounding levels.

Look, it’s quite simple. If you can increase the number of clients you serve by 8%, increase your average sales amount by 10 or 20 dollars, and make just one additional repeat sale to each of your clients every year — you can realize net profit increases of 35% or more. By breaking down your focus to three primary areas you can employ simple small changes in each for exponential gains.

Sadly most business owners make marketing molehills into mountains and they ignore this proven principle. Maybe they think this is too simple of a principle to really work. Maybe they feel they don’t have the time even if it did work. Maybe they think big growth only comes from big changes. Whatever the reason others fail to execute the Governing Dynamics of Compounded Business Growth — NOW you know better!

As we close out this series on the 12 Laws of Marketing with Business Blogs, keep this in mind rule in mind. Leave the flashy, wildly creative, costly and “cutting edge” marketing that produces no action to the “big boys” with “big budgets.” Revisit each of the 12 laws on a regular basis and focus on making consistent incremental improvements in each area.

When you follow this coaching advice you can be confident in knowing you’re on your way to making BIG Profits and a major impact on people’s lives.

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


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