Welcome to this power packed, profit-building series. This is the introduction to a 13 part series on how small business owners and professionals can maximize their marketing using business blogs, RSS (Real Simple Syndication,) and podcasts.

In this series you’ll learn:

- Today’s most effective way to market online to get the search engine rankings and targeted traffic you want
- How to grow your subscriber and prospect list faster than a corn stalk on a rainy August afternoon in Nebraska.
- Unlock surging streams of new sales in your small business, and start reclaiming a bankroll of lost profits from your previous online efforts?

If any of these benefits peek your interest, then this article series is for you.

Why 12 laws? And why are they so important for you and your business?

In this special 13-part series, you’ll be introduced to 12 laws that will forever revolutionize the way you think about the online marketing of your small business. And it’s all based on the powerful new technology of business blogging, RSS, and podcasting. As Seth Godin and a host of other business growth experts have stated — this trio of new power players are the most revolutionary methods of communication to sweep the marketplace since the Internet itself!

In light of these facts we feel it’s our obligation as Click-and-Mortar Business Coaches to bring you up to speed on the basics. There’s a lot of hype flying around out there when it comes to blogging and podcasting, but not much of it is designed to help business owners turn that into prospects and profits. So we’ve developed 12 laws that will allow you to establish such a lead over your competitors by marketing with business blogs, that you’ll leave them wheezing, reaching for an oxygen mask as they try to catch up.

The best thing about these 12 laws is that they all cost little or nothing to implement and execute.

As we walk you through these 12 foundational laws of online marketing with business blogs, RSS, and podcasts — you’ll see what you’ve been doing right, what you could be doing more of, and what you must do differently to maximize the results you get from every single online marketing action you take.

It all starts here – the people in your target audience

The Click-and-Mortar Business Coaching we’ve developed is about synergistically combining online and off-line strategies to grow your business and boost your profits. And although there are cool tools and proven technologies that you can use to accomplish these goals, they don’t replace a focus on personal relationships. They actually intensify that focus on people when applied correctly.

The goal of any marketing (online or off-line) is to build long-term relationships with your clients. Then honestly and ethically deepen those relationships to connect them with products and services that will benefit them. That’s been a major challenge with online marketing up until now. And it’s even a challenge for most business owners jumping on the blogging and podcasting bandwagon. But it won’t be a challenge for you – IF you follow the 12 laws we’re about to lay out for you.

Three prerequisites to success

Before we get rolling with the 12 Laws of Marketing With Business Blogs though, let me just share with you three keys that will make reaching your goals easier. If you want to successfully implement these 12 laws it’s critical you have following prerequisites:

1. You must know specifically what your client’s wants, needs, and wishes are. And you must have a proven product/service that provides an effective solution for prospects.

2. You must be willing to focus exclusively on the needs of people in your target audience — not your own.

3. You must service your client’s way beyond what any of your competitors are currently providing.

If you’re willing to build on these three fundamental prerequisites, I guarantee these 12 laws will help release a flood of qualified prospects and profits from your online marketing efforts with business blogs, RSS, and podcasts.

In part two of this series, your digital business coaching will continue with Law #1 of the 12 Laws of Marketing with Business Blogs. It’s one of the main areas that marketing experts are failing in when using business blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


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